5
2018
Premium European products are experiencing strong sales growth around the developing world!
Around the world, consumers are looking for a taste of the good life. And it’s not just those who are wealthy. Sales of products in the “premium” tier can be defined as goods that cost at least 20% more than the average price for the category—are growing at a rapid pace.
In fact, the growth of the premium sector in many markets around the world is outpacing total growth for many categories of fast-moving consumer goods (FMCG). The premium segment grew 21% in Southeast Asia, and 23% over the same period in China and the same has experience in Latin American premium segment market except Mexico and Venezuela in 2016.
Consumers going premium on everyday items. The personal-care, beauty, home-care and various food and beverage categories are experiencing strong sales growth in many markets around the world. Consumers buy premium products for both rational and emotional reasons, but the latter resonate more strongly in emerging markets where aspirations for status and accomplishment are high.
At EUROPAMAR company we help differentiate you from your competitors and ensure you have the right range of products in your portfolio. We have experience in choosing the right products for the right market and offer you the products fit for your market. We work in many different markets so know what products sell well, so we can help with your product selection and volumes. At EUROPAMARK, we are constantly looking for new products and solutions for our clients. If your do not find suitable product of your interest in our portfolio, just let us know and we will make sure you get these products of your interest.
EUROPAMARK - Your sourcing partner in the heart of Europe!